World Breastfeeding Week

Picture courtesy World Breastfeeding Week

Picture courtesy World Breastfeeding Week

World Breastfeeding Week (WBW) has been celebrated since 1992 and is the biggest social mobilisation platform for breastfeeding. This year, the World Alliance for Breastfeeding Action (WABA) takes up the challenge to frame infant and young child feeding strategies with the Sustainable Development Goals (SDGs). SDGs are a blueprint for global commitment and action towards equitable development. Some of this objectives include: to end poverty in all its forms everywhere, to end hunger achieving food security and improving nutrition and sustainable agriculture, to ensure healthy lives, to ensure equitable quality education, to archive gender equality and empower women and girls, to ensure availability and sustainable management of water and sanitation for everybody, to ensure access to affordable sustainable energy…

Participation has grown steadily and WBW is now celebrated in over 170 countries by more than 1.5 million individuals, with a reach of up to 30 million through mainstream and social media. It is not only about the importance of breastfeeding if not a way of to make known to the world how a natural act can help to improve our lives and to reach the SDGs arrived 2030.

Please, if you want to join this campaign making know in your social media how important is WDW do not forget to use the hashtag #WBW2016 to express your opinion and for to celebrate the links between breastfeeding and the SDGs.